Strategic Reputation Management

Towards A Company of Good

By Pekka Aula, Saku Mantere

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation...

Published June 6th 2008 by Lawrence Erlbaum Associates.

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Public Relations Metrics

Research and Evaluation

Edited by Betteke van Ruler, Ana Tkalac Vercic, DEJAN VERCIC

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and...

Published May 28th 2008 by Lawrence Erlbaum Associates.

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Crisis Communications Student Workbook

By Kathleen Fearn-Banks

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the...

Published November 14th 2007 by Lawrence Erlbaum Associates.

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Public Relations Law

A Supplemental Text

By Michael G. Parkinson, L. Marie Parkinson

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course,...

Published October 31st 2007 by Lawrence Erlbaum Associates.

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Reputation Management

The Key to Successful Public Relations and Corporate Communication

By John Doorley, Helio Fred Garcia

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue...

Published October 20th 2006 by Routledge.

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Gaining Influence in Public Relations

The Role of Resistance in Practice

By Bruce K. Berger, Bryan H. Reber

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the...

Published December 22nd 2005 by Lawrence Erlbaum Associates.

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Strategic Planning for Public Relations

By Ronald Smith

Published August 2nd 2004 by Lawrence Erlbaum Associates.

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The Global Public Relations Handbook

Theory, Research, and Practice

Edited by Krishnamurthy Sriramesh, Dejan Vercic

This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, development, and...

Published May 1st 2003 by Lawrence Erlbaum Associates.

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