Book Series in Communication Studies
Routledge Corporate Communication Series
New & Published Titles:
The Customer Century
Lessons from World Class Companies in Integrated Communications
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox,…
read more2000 | Hardback: 978-0-415-92199-2 (Routledge)